Bringing Wild
Botanicals to Life
The Botanist, a globally recognised gin within the Rémy Cointreau portfolio, is celebrated for its artisanal distilling process and deep connection to the wild botanicals of Islay. In the UK, however, the challenge was to provide trade marketing teams with tools that could tell this unique story effectively in bars, restaurants, and retail environments. The aim was to capture the brand’s authenticity and premium positioning while delivering practical, engaging, and high-impact materials for a fast-moving trade market.
As part of our ongoing partnership with Rémy Cointreau, we work closely with The Botanist’s UK trade marketing teams to design and produce a wide variety of creative assets. From menus, tent cards, and event collateral to point-of-sale displays and seasonal activations, every piece is developed to embody the brand’s provenance and sustainability ethos. Our design approach carefully blends modern, clean layouts with natural cues inspired by the gin’s wild-foraged character. This ensures strong brand consistency while adapting to the specific needs of UK trade contexts, allowing flexibility across premium retail and on-trade settings. Our work has elevated The Botanist’s visibility and engagement across the UK, equipping trade teams with impactful tools to share the brand’s story and connect with consumers. By balancing creative execution with brand consistency, we’ve strengthened The Botanist’s position in a crowded gin market, reinforcing its identity as a spirit defined by craftsmanship, authenticity, and innovation.
Ford did a great job helping us implement our new global brand guidelines. They adapted the content well for our UK channels, balancing global vision with creative local relevance. A very helpful partner!
Marion Tricot, Senior Brand Manager
