Welcoming the World
to a World-Class Event
As the world’s richest horse race, The Saudi Cup is the pinnacle of global racing — uniting elite competitors, passionate fans, and an international audience. Such an event required a visual identity and design system that matched its scale, prestige, and ambition. Our challenge was to create a cohesive brand identity that captured the grandeur of the occasion while engaging both participants and spectators. This involved developing the full brand identity, website design, and a suite of digital, print, and environmental assets. Each element needed to work seamlessly together, building on the success of the previous year while elevating the brand to new heights.
As the world’s richest horse race, The Saudi Cup is the pinnacle of global racing — uniting elite competitors, passionate fans, and an international audience. Such an event required a visual identity and design system that matched its scale, prestige, and ambition. Our challenge was to create a cohesive brand identity that captured the grandeur of the occasion while engaging both participants and spectators. This involved developing the full brand identity, website design, and a suite of digital, print, and environmental assets. Each element needed to work seamlessly together, building on the success of the previous year while elevating the brand to new heights.
