Welcoming the World to a World-Class Event

As the world’s richest horse race, The Saudi Cup is the pinnacle of global racing — uniting elite competitors, passionate fans, and an international audience. Such an event required a visual identity and design system that matched its scale, prestige, and ambition. Our challenge was to create a cohesive brand identity that captured the grandeur of the occasion while engaging both participants and spectators. This involved developing the full brand identity, website design, and a suite of digital, print, and environmental assets. Each element needed to work seamlessly together, building on the success of the previous year while elevating the brand to new heights.
Jack is the Founder of Ford Creative, guiding the agency’s growth and setting the vision for everything it does. Since starting the studio, he’s been focused on building strong client relationships, shaping bold ideas, and creating a team culture that’s as fun as it is ambitious. With a knack for balancing big-picture strategy with hands-on detail, Jack has helped Ford Creative become known for its flexibility, approachability, craft, and creativity. Outside the studio, he’s just as tenacious—whether he’s on the golf course, taking Margaux out, or sharing a good bottle of wine with friends.
Jack Ford
Jack Ford
Wayne is Ford Creative’s Senior Designer, bringing over 12 years of experience in creative agencies. He’s passionate about turning ideas into designs that make an impact, from brand identities to campaigns across print and digital. A skilled animator, Wayne also brings design to life through motion, adding energy and depth to visual storytelling. At Ford Creative, he collaborates with clients and the team to create thoughtful, engaging design that helps brands stand out. Outside the studio, Wayne can usually be found experimenting with animation, sketching, or spending time with family and friends.
Wayne Morrish
Wayne Morrish
To reflect the Saudi Cup’s reputation for excellence, we designed a bold, sophisticated identity system that balanced tradition with modernity. From the website to on-the-ground branding, every touchpoint was crafted to create impact, celebrate the event’s prestige, and leave a lasting impression on a truly global stage.
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