A Season Designed to Perform

Riyadh Racing Season 25/26 represents the heartbeat of the Kingdom’s racing calendar – a dynamic programme of weekly fixtures that builds momentum toward the world stage. More than a single event, the season is an evolving story, engaging owners, jockeys, racing fans and an international audience week after week. Our role was to reimagine and refine the season’s identity, creating a flexible brand system capable of performing across an extended calendar. The challenge was not just to design a visual refresh, but to develop a framework that could scale – from weekly race cards and digital marketing assets to large-scale print and on-site event materials.

Consistency was key. Every touchpoint needed to feel cohesive, premium and unmistakably Riyadh – while remaining adaptable enough to respond to the rhythm of a live sporting season. The result is a confident, high-performance identity system that works as hard as the racing itself – delivering clarity, impact and presence across digital platforms and at every weekly fixture throughout the 25/26 season.