Keeping an Icon Timeless
Guinness is more than a beer — it’s a global symbol of heritage, tradition, and quality. From its origins in Dublin to its presence in bars around the world, Guinness has always stood for craftsmanship and character. Our role, working alongside Diageo, is to ensure the brand’s values and distinctive aesthetic are upheld through every campaign and marketing asset we deliver. With such an iconic reputation, every design decision must be deliberate. We’ve produced a wide range of creative, from print and digital campaigns to large-format activations and point-of-sale materials. Each execution is designed to resonate with audiences while staying true to the principles that define Guinness.
Guinness thrives on creating memorable brand moments, and we’ve helped bring these to life across global markets. From St. Patrick’s Day to Black Friday, football nights to pool tournaments, themed campaigns remain a powerful way for Guinness to connect with its audience. Our partnership has extended into the Seychelles market, where we’ve created tailored marketing materials designed to balance Guinness’ world-famous identity with local culture. By incorporating elements of Creole heritage and vibrant visual storytelling, we’ve helped ensure Guinness stands out in a unique market while remaining instantly recognisable as part of the global brand family. The result is a cohesive body of work that demonstrates how Guinness’ legacy can shine across diverse contexts — from Dublin to the Seychelles — with creativity, consistency, and impact.
Ford Creative has been an invaluable partner in developing our brand assets. Their team consistently delivers high-quality work on time, capturing the essence of our brands while adding a unique creative flair. They’ve made the process seamless, and their work has elevated the way our brands show up across both our ATL and POS channels.
Ahesha Hoevers, Brand Manager, Seychelles Breweries
