A Modern Twist
on a Timeless Classic
Cointreau, the world’s leading orange liqueur and a flagship brand within the Rémy Cointreau portfolio, has a rich 140-year heritage and global recognition. With the launch of the newly revamped L’Unique bottle — the most significant change in the brand’s history — there was a need for marketing materials that celebrated this evolution while preserving Cointreau’s French elegance and timeless appeal. In the competitive UK spirits market, the challenge was to create design-led solutions that commanded attention, connected with bartenders and consumers, and remained consistent with the parent brand’s premium positioning.
As long-term partners of Rémy Cointreau, we collaborated closely with Cointreau to design a wide suite of trade marketing and promotional assets tailored to the UK market. Using global key visuals as a foundation, we created everything from cocktail menus, Waitrose magazine adverts, and out-of-home campaigns, to digital activations, animations, and banners for major retailers including Tesco, Sainsbury’s, Asda, and Ocado. Our approach was to balance modern vibrancy with heritage cues — ensuring the new L’Unique bottle was celebrated as a contemporary icon while staying true to the brand’s identity. The result was a cohesive and engaging collection of assets that strengthened Cointreau’s visibility both in retail and on-trade venues across the UK. From back-bar presence to digital campaigns, our work has helped elevate awareness of the L’Unique launch, reinforce brand consistency within the Rémy Cointreau family, and highlight Cointreau’s continued role as a staple for bartenders and at-home cocktail enthusiasts alike. By blending tradition with modern design, we’ve supported Cointreau in cementing its status as an essential spirit in the cocktail world.
