To maintain the iconic brand in the modern global market
Guinness is not just a beverage, it is a symbol of tradition, heritage and quality. From their humble beginnings to the present day, Guinness have gone to extraordinary lengths to bring exceptional beer to people across the world. It is our job working with the Diageo brand, to uphold the brand values and aesthetics through well-designed campaigns and marketing collateral.
With such a global reputation we had to be stringent in our design decisions, ensuring we reverberated the principles of Guinness’ brand.