Guinness

Over 260 years in the making

To maintain the iconic brand in the modern global market

Guinness is not just a beverage, it is a symbol of tradition, heritage and quality. From their humble beginnings to the present day, Guinness have gone to extraordinary lengths to bring exceptional beer to people across the world. It is our job working with the Diageo brand, to uphold the brand values and aesthetics through well-designed campaigns and marketing collateral.

With such a global reputation we had to be stringent in our design decisions, ensuring we reverberated the principles of Guinness’ brand.

When Black Shines Brightest

Guinness targets a consistent and memorable brand experience, and we have exemplified how their brand can uphold its values and aesthetics through well-designed campaigns and marketing collateral.

We have curated various on-trade and off-trade materials for Guinness through print, digital, large format, and POS materials for themed campaigns. St. Patricks Day to Black Friday, football nights to pool tournaments, themed campaigns is powerful marketing Guinness uses, which captivates audiences while staying true to brand values and aesthetics.

Over 260 years in the making

Problem

To maintain the iconic brand in the modern global market

Solution

When Black Shines Brightest

Let’s chat