Speed isn’t everything.
How could we be relatable, trustworthy AND fast, for all demographics?
A new superfast broadband provider, which isn’t just about speed. They set their stall out to be more customer-centric, approachable and ‘part of the picture’ when it comes to home and work environments. Their slogan is ‘Faster, Fairer, Kinder’.
Whilst speed is still important, we were tasked with creating a brand that encompassed a friendly nature, along with an attitude of being part of the furniture in workplaces and homes.