To maintain the quality and global presence for Tanqueray.
Tanqueray is a brand of gin produced by Diageo and marketed worldwide. We have worked closely with both Tanqueray and Diageo to produce a range of promotional activations and printed materials, all of which will be viewed by the global market.
Gin is more popular than ever, being seen as more fashionable among young people. Our task was to upkeep the sophisticated branded material using a blend of social, mobile, experiential and on-trade initiatives to try and expand its appeal and further increase the growing demands.