Welcoming the world to a World-Class Event
As the richest horse in the world, The Saudi Cup demanded a comprehensive range of design assets to capture its grandeur and leave a lasting impression on attendees. The Saudi Cup represents the pinnacle of horse racing excellence, attracting elite competitors and a global audience.
Our challenge was to create a visually captivating and cohesive brand identity that would connect with both participants and spectators. The extensive scope of the project would include the development of the Brand Identity and the production of the website, alongside digital design, print, and environmental branding. Furthermore, our design work had to build upon the success of the branding designs for the previous year’s event.