How can we create versatile brand system that reflects a multifaceted product?
To create an effective and adventurous brand for Onesac that aligns with it’s core values. Onesac needed their brand to convey personality through the use of custom typography as well explorations in graphic assets to create impactful design solutions for their bumbag range.
The demographic Onesac is targeting are millennial (aged 25- 40) professionals that live active lifestyles and seek adventure on weekends and holidays. Our goal was to design a visual identity that would appear adventurous yet highly fashionable among younger people.