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CT4

Owning the fibre ring

CT4
Problem

How can we create a tech focussed brand communicate reliably & clearly to its customers?

CT4 are a Technology Company focused on delivering Sustainable Communication Solutions.

The challenge was simple: how can we make a tech minded business look modern, high end and allow them to communicate to its customers in a reliable and friendly way.

 

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  • CT4 Presentation
  • CT4 Van
Solution

A futuristic custom brand identity with core assets that truly stand out in the market.

A typical tech focussed brand is often stuffy, with a lack of creative flair. We came up with the brand concept of a fibre ring, which stands for: speed, communication, and connectivity.

With a simple but effective concept, executed this in a way which stood for modern, tech and approachable. We custom designed their mark, to match the type with the soft rounded edges and cable like properties.

CT4 Brand Guidelines

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